The bitter fallout between Good Good Golf and Callaway has taken another dramatic turn, with the golf-content company reportedly considering legal action over the controversial advertisement that has already cost both sides a major partnership.
Good Good CEO Matt Kendrick has made a series of explosive comments following Callaway’s decision to cut ties with the company, raising the possibility that the dispute could now move beyond social media and into the courtroom.
Kendrick has strongly disputed the narrative surrounding the controversial advert and claims Callaway was far more involved in the campaign than its eventual response may suggest.
According to Kendrick, Callaway asked Good Good to produce the advert and approved it before it was released.
That claim has become central to Good Good’s frustration after Callaway later ended the partnership amid the backlash.
Kendrick has not stopped there.
Responding to questions on X, the Good Good CEO said he was “not opposed” to suing Callaway, while also agreeing with a post suggesting the company had been set up.
He separately declared that he was “down to boycott Callaway Golf.”
The comments suggest relations between the two companies have deteriorated considerably since the advertisement was published.
The controversy began with an advert for the co-branded Callaway Quantum driver featuring Good Good co-founder Garrett Clark and creator Alexis Miestowski.
The video showed Clark tackling Miestowski to the ground after she reached for his golf club before warning her not to touch his new driver.
The scene was reportedly intended as a parody, but it triggered heavy criticism because of the way violence against a woman was portrayed.
The advert was subsequently removed, and both Good Good and Callaway issued apologies.
Callaway then took the much more serious step of officially terminating its relationship with Good Good.
Since then, the fallout has spread well beyond the original advertisement.
Good Good stepped down as sponsor of a PGA Tour event scheduled for November, while its merchandise was reportedly removed from retailers including Golf Galaxy, Target and PGA Tour Superstore.
The Golf Channel also cancelled The Big Break x Good Good, adding another major blow to the company.
Callaway has meanwhile attempted to distance itself from the controversy and announced a $1 million commitment to organizations supporting women affected by violence.
Kendrick, however, appears unhappy with how the situation has unfolded.
His suggestion that Callaway approved the advertisement before later cutting ties has raised questions about who ultimately bears responsibility for the campaign.
If Good Good does pursue legal action, the dispute could shift from a public relations battle into a potentially costly legal fight over the events leading up to the advertisement and the subsequent termination of the partnership.
Neither side has confirmed that a lawsuit has officially been filed.
For now, Kendrick’s comments have made one thing clear: the Good Good-Callaway relationship appears to be far from finished, even though the partnership itself is over.
The next move could determine whether this controversy remains a social-media storm—or becomes a legal battle.
