Ferrari has unveiled a new signing for the 2025 Formula 1 season as part of their ambitious push to challenge for both world championships.
Known as one of the most iconic teams in F1 history, it’s no surprise that Ferrari continues to attract high-profile figures to their ranks.
Seven-time world champion Lewis Hamilton is already set to join Ferrari from Mercedes next season, and now the team has secured another significant partnership off the track. Starting January 1, 2025, Ferrari will enter a multi-year collaboration with IBM.
This new agreement aims to elevate Ferrari’s fan engagement and digital presence, with Hamilton and Charles Leclerc confirmed as the team’s drivers for 2025.
Ferrari’s official statement highlights that this partnership with IBM will bring the team to a “new dimension” in terms of fan interaction and digital transformation.
“We are excited to announce this multi-year agreement with IBM, a global leader in technology and consulting,” Ferrari said in the statement.
“This collaboration brings together two companies that share a passion for challenges, innovation, and high performance.”
The focus of the partnership is to enhance the fan experience both on and off the track through advanced digital solutions.
Ferrari and IBM also emphasized their commitment to engaging younger audiences and creating a sustainable, inclusive digital future.
Looking ahead to the 2025 season, Ferrari will aim to build on their current success, having secured five race wins so far this year.
With Hamilton and Leclerc at the helm of the team’s iconic red cars, expectations for further success are high.
