The PGA Tour has broken its silence on the growing controversy surrounding Good Good Golf after a promotional video featuring co-founder Garrett Clark sparked widespread backlash.
The video, created to promote a new Callaway driver, showed Clark pushing fellow Good Good creator Alexis Miestowski to the ground after she attempted to take the golf club from his bag. The advertisement was quickly removed, but the footage continued circulating online and drew criticism for appearing to trivialize violence against women.
The controversy became particularly significant because Good Good was scheduled to serve as the title sponsor of a new PGA Tour event in Austin, Texas, later this year.
PGA Tour CEO Brian Rolapp was asked about the situation and made it clear that the organization was not comfortable with what it had seen.
Rolapp described the advertisement as “concerning” and said Good Good’s initial response to the backlash was “disappointing.” He also indicated that the situation remained fluid while the Tour assessed what would happen with the company’s involvement.
“I think initially, no,” Rolapp said when asked whether he felt Good Good’s response was sufficient. “I think what we saw was concerning, is clearly not aligned with PGA Tour values.”
The comments represented a significant escalation in the fallout, particularly because the PGA Tour has positioned itself around values of respect, inclusion and growing the game among a wider audience.
Good Good had previously apologized for the advertisement, saying the video depicted actions that were not aligned with the company’s values. Clark later issued a lengthy personal apology, accepting responsibility for his involvement and saying he does not support domestic violence or abuse of any kind.
However, the damage was already spreading.
Callaway ultimately ended its partnership with Good Good and announced a $1 million commitment to organizations working to prevent violence against women and support survivors.
Major retailers, including Dick’s Sporting Goods and Golf Galaxy, also pulled Good Good merchandise, while the Golf Channel postponed its Big Break x Good Good program following the controversy.
The situation has now moved beyond a single controversial advertisement and into a much bigger question about Good Good’s relationship with the professional golf establishment.
Good Good has since withdrawn as title sponsor of the upcoming PGA Tour event, with the tournament being rebranded as the Austin Championship.
For the PGA Tour, the episode highlights the importance of its partnerships and the standards expected from companies attached to its events.
And while Good Good has apologized and Clark has attempted to explain how the advertisement came together, the consequences have already been substantial.
The controversy may ultimately become a major turning point for Good Good — and a reminder that even in the increasingly influential world of golf content creation, one marketing decision can have consequences far beyond social media.
