LIV Golf CEO Scott O’Neil has issued a major official statement following a significant meeting during the league’s event at Trump National Golf Club Bedminster, revealing that LIV Golf is on the verge of entering a new era with fresh investment, a revamped ownership structure, and a stronger long-term vision.
The announcement comes as LIV Golf continues to strengthen its position in the global golf landscape while preparing for what O’Neil described as the league’s “next era.” Speaking after discussions at Bedminster, the LIV Golf chief confirmed that the organization has already secured an agreement with a lead investor, marking one of the biggest financial developments in the league’s history.
According to O’Neil, the agreement has already been signed by the investor and approved by LIV Golf’s Board of Directors. The investment is expected to serve as the cornerstone of a much larger transaction that will reshape the future of the Saudi-backed golf league.
“We’re also seeing strong interest from more than a dozen additional parties to potentially serve as minority investors, creating a multi-partner model built for long-term stability and growth,” O’Neil said in his statement.
Perhaps the most groundbreaking revelation was O’Neil’s confirmation that LIV Golf players will become the majority equity holders in the league once the transaction is completed. Such a structure would be unprecedented among major global sports leagues, giving players an ownership stake rather than simply competing for prize money.
“Notably, our next chapter will make our players the majority equity holders in LIV Golf, a first for a major global sports league, and gives the League the foundation to keep growing the game worldwide,” O’Neil added.
The move represents a significant shift in LIV Golf’s business model and reflects the league’s continued effort to position players at the center of its future. Since launching in 2022, LIV Golf has repeatedly emphasized innovation, team competition, and athlete-focused initiatives. Granting players majority ownership would further distinguish the circuit from traditional sports organizations.
While O’Neil did not identify the lead investor, he confirmed that negotiations are progressing rapidly. He expressed confidence that final terms will be completed within the coming weeks, with the organization aiming to formally enter the transaction in September.
The announcement also suggests that LIV Golf is attracting growing commercial interest despite years of uncertainty surrounding the professional golf landscape. Interest from multiple minority investors could diversify the league’s financial backing while providing additional resources for expansion.
Even with the landmark investment discussions underway, O’Neil stressed that the league’s immediate priority remains the competition on the course.
“In the meantime, our focus is on delivering a great week for fans and players at Bedminster and finishing the 2026 season strong,” he said.
The Bedminster event has therefore become more than just another stop on the LIV Golf calendar. It has also served as the backdrop for one of the league’s most significant business announcements, signaling that LIV Golf could soon enter a new phase of growth, financial stability, and player-led governance.
Should the deal be finalized as planned in September, it would mark a historic milestone not only for LIV Golf but also for professional sports, with players becoming majority owners of the very league in which they compete.
For now, all eyes remain on LIV Golf as negotiations continue and the organization prepares to unveil what could become one of the most transformative ownership models in modern sports.